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What is the “Compare At Price” in the price multiplier?

The “Compare at Price” is commonly found on websites that show a higher price as a “suggested retail” with a lower price being displayed.

Here is an example:

Using the multiplier tool will work the same for the markup.

You always want the Compare at Price to be higher than the Retail Price to represent a discount.

Example using the multiplier tool with a $100 product:

Retail Price: 1.7 markup = $170

Compare at Price: 1.9 markup = $190

Example using the price Fixed Markup tool with a $100 product:

Retail Price: Add $50 = $150

Compare at Price: Add $70 = $170

To learn more about how the multiplier tool and fixed markup tool work, check out this article: How are the prices calculated with the markup tool

Updated on 12 Aug 2024