Choosing the Right E-commerce Platform for Your Hair Extension Business

You’re in the right place when you want to figure out how to build your store on the best foundations possible.

To make sure everything slots effortlessly into place in a way that is truly stress-free, we’re going to be taking a look at some of the most popular e-commerce platforms out there.

We’ll also guide you through the key things to consider while making your choice, all so you can get your store going with the peace of mind that money can’t buy. 💸

Perfect when you want to be able to hit the ground running and never look back. 

Get Custom Hair Websites with the craft of a decade of experience.

What to Look for in an E-Commerce Platform

Because picking a platform from all of the seemingly endless options out there is trickier than it should be, we’ve created a quick list of the top six things to consider.

Take a look at each one, and you’ll be able to come to a decision about the right platform for your business the smart way: 

Ease of Integration

You want a platform that will grow with your business and allow you to seamlessly add in other apps and plugins, not something that is slow, clunky, and awkward.

Pick a platform that makes your life easy from day one.

Potential to Scale

As your business grows and starts to sell more hair and more product lines, you don’t want to have to completely rebuild your store.

Find a platform that has limitless scalability, and you’ll really be onto something.

Payment Methods Supported

Some customers want to pay by credit card, while others love nothing more than opening their PayPal wallet.

Your job is to make it easy for them regardless of how they want to pay for their extensions.

Device Compatibility

You want a store that works just as well on Apple as it does on Android, and you need it to be fully responsive so that it looks the part on any mobile device.

Get these things sorted on day one, and you’ll be doing well.

Ease of Use

Mobile-friendly designs and applications are the name of the game here, sister.

If you want to choose something that is tricky to use and has a million features, don’t be surprised if your customers get frustrated and click off somewhere else.

Ongoing Maintenance

Things like maintenance, security, and tech upgrades all need to be considered but are all too easy to overlook at first.

Find a platform that gives you all of this for free or allows you to upgrade and get everything covered for a discount.

Best 5 E-Commerce Platforms

Now that we’ve covered the basics, it’s time we showed you the platforms we found using these exact same selection criteria so you can sell your lashes and cosmetics.

There’s something on here for everyone, and each platform has its pros and cons, so don’t feel like you have to pick the first platform on the list.

And if you get to the end and still don’t know what to choose, reach out and get in touch with our experts — they’re always available to point you in the right direction. 

Shopify

Whether you’re an established seller or you’re just starting out, you will have heard of Shopify.

This is good news because it means that your target audience will, too. 

Having your store on a platform that millions of online buyers trust is a great way to start shipping out wavy extensions and straight hair bundles with ease.

You will love how simple it is to build a store and start scaling your business with Shopify. 

It supports many integrations, and it leaves room for growth with a reasonable subscription fee per month.

WooCommerce

This free WordPress plugin turns a platform many associate with blogging into a retail powerhouse.

The integration is simple and easy to handle, while the scalability is good, and the reputation is even better.

A good choice to make it onto your shortlist if you’re trying to whittle our suggestions down to just 2-3 frontrunners. 

Woocommerce is not as smooth as Shopify, but it can be a good start for a small business without many integrations.

BigCommerce

With a name like that, how can it not deliver in style?

You want to be able to hit the ground running and know that all of the technical details are handled, and that’s always the case here. In our experience, it’s easy to start building listings, sort your products into categories (straight, kinky curly, wavy, etc.), and update each listing with new images and keywords when you need to.

BigCommerce is ideal when you want to have everything you need ready and waiting at your fingertips. 

Commercetools

Not heard of this one before?

Well, Commercetools found its feet in Germany and is now making waves in e-commerce markets around the world.

While it’s always great to have innovation and new ideas entering the market, this is a platform that is best suited to the tech heads out there.

There are so many additional features and clever little widgets that it may be a little overwhelming to those of you who just want to focus on the creative side of things. 

Wix

Last but not least, Wix.

While most people use it to build a standard website, there are options to upgrade to an e-commerce store that can handle and process payments.

That said, you may find the fact that sales are a secondary consideration on Wix a little frustrating.

The result is a handy little platform for websites that can struggle to keep up with some of the big boys if you’re selling hundreds of types of extensions, closures, and wigs. 

Make Your Choice for Better Conversion

We want you to know that you have complete freedom when it comes to the direction in which you want to take your new hair extension business to serve your target audience.

Closures and bundles will be quite literally flying off the shelves when you get up and running, and all you have to do is pick a platform and get going. 

To get ahead of the crowd and see how the experts do it, why not reach out to our team for a little extra guidance? 🫶🏿

They will be able to talk you through everything you need to know and will put you in pole position in the race for the next wave of online sales.  Good luck, now go for it!