Email Marketing Tips for Your Hair Extension Dropshipping Store

When you want to build a hair extension dropshipping business that is everything you want it to be, email marketing is something you need in your back pocket.

Being able to reach a potential audience of millions with the click of a button is truly empowering.

Add in the fact that it is a proven way to blow up your profits, and you will start to see just how important it is. 😉 

Now that we’ve convinced you that your hair store needs email marketing, what are you going to do next?

The good news is that we have you covered, as always, and all you have to do is read for a couple of minutes. 

Build a Warm Subscriber List for Your Dropshipping Store

When you start email marketing, you need to have people to reach out and talk to.

Some ‘experts’ will say that buying cold lists of contacts is the only way to go. What you know now that you’ve come to the real experts is that you can get smoking-hot contacts from your social media.

Start marketing to people who already follow you, and sales will always come your way. Why do it any other way now that you know?

Catch the Eye with Optimized Subject Lines

An email is only as good as its subject line because it’s the subject line that stops your audience from clicking off someplace else.

You want to be able to stop traffic with subject lines that get every lover of straight hair extensions and wavy hair bundles interested.

Be funny, be authentic, or be raw. It’s up to you. Most importantly, I want to be someone who makes an impact.

The last thing you want is for your emails to be buried in a busy inbox, never to see the light of day. 

Personalize Every Email to Build Relationships

Do you love emails that are bland, boring, and generic? 

Didn’t think so! You’re a human, and so are your customers, which means you want to be spoken to authentically.

Brands are great, but they can be a little too impersonal if you don’t manage to get the balance quite right.

The key is to add in little details — first names are the best way to do it — and to also make your emails seasonal so they don’t feel like they could have been sent 3 years ago.

Go with the flow and change the times, and you’ll hit the high notes. 

Make Your Emails Mobile-Friendly from Day One

The truth is that most of us use our phones to check our email, not our laptops and tablets.

This means that you want to make sure your emails look the same when viewed on the phone, all so you can make sure those stunning lashes still look the same.

By making sure that you use a mobile-friendly platform from day one, you can ensure that the fine details are taken care of before you get up and running.

Ideal when you want to take your business from strength to strength.

Focus on Writing Engaging Emails

An email that reads like an essay and drones on in a way that makes it feel like it’s never going to end is no good to anyone.

Your readers will delete it and leave your mailing list, and your business won’t get so much of a sniff of a sale any time soon.

Speak from the heart, keep it short and sweet, and use catchy headings to break up the text.

Do these three things, and you’ll be onto something special in no time at all. 

Always Add in Hair Extension Visuals

When someone shops at your store, they need to know what you have to offer from the moment they arrive.

You know your emails are promoting this season’s must-have braiding bundles, but do the 5,000 recipients?

Add in some classy visuals, and you will be able to stand out and catch the eye from the moment you click the ‘send’ button. 

Monitor the Success of Your Email Campaigns

Much of email marketing is creative and artistic, especially the images, but there’s also some science to learn along the way.

Analytics allow you to monitor the success of your email campaigns so that you can see what works and what doesn’t work quite so well.

Start with something good and then gradually turn it into something great, and your business will give you more sales than you’ll know what to do. 

Segment Your List to Fine-Tune Your Approach

As you get more and more into the analytics side of things, you’re going to need to start segmenting your list.

The beauty of this is that you can break up your audience into little sections that each want something specific from you.

Do you have a thriving community that only ever seems to buy straight hair from you?

Put them into a segmented list and share a few new colors with them once a week. 

Your sales will take off and soar into the sky before you know it. 

Unlock the Power of Email Marketing Automation

Creating an email marketing campaign can feel like a lot of work, especially if your hair extension business is very much in the startup and expansion phase.

The key is to remember that you can automate much of the scheduling side of things so that you’re two steps ahead.

By setting your emails to go out at the most engaging times each week, lunch breaks work well, and you can work smarter, not harder. 

Do You Need Email Marketing?

Your hair extension business is going to take you to places you could never have imagined, and it’s all thanks to your vision, energy, passion, and trusting customers.

Sprinkle in a little bit of email marketing magic, and you’re going to be living the high life in a way the rest of the block won’t believe. 🤩 

You’ve got this!