Marketing Hacks to Sell More Hair Extensions on Your Dropshipping Store

Due to the cutthroat competition, every entrepreneur wants to stay ahead.

Since the last decade, marketing has evolved to the extent that it overwhelms those unfamiliar with the ongoing market trends.

Building your dropshipping business is one thing, but bringing it to the attention of millions is a whole different marathon.

If you are perplexed about what marketing strategies you want to incorporate in your hair extension dropshipping store, this read is for you. 

After thoroughly researching the most effective marketing strategies for an online dropshipping store, we have created the following list that would serve your best interests.

By the end of this blog post, you'll walk away with invaluable knowledge on how to promote your hair extension dropshipping business.🚀

Market Research: Get to Know Your Target Audience

You cannot open an online store and start selling hair extensions online mindlessly.

Your product selection and versatility directly appeal to the people you want to sell the most. Your market research is incomplete if you are oblivious to who they are.

As Alan Sharpe, a renowned copywriter, says in his copywriting course, "I like to ask five questions. What are you selling, where, who you are selling to, why should they buy, and what is your competition?"

While these questions are intended to be utilized by a copywriter, as a business owner, you can modify these questions to understand your target audience better. Taking hair extension products into context, your target audience would probably fall into the following categories: 

Beauty Enthusiasts:

People looking to experiment with their hairstyle and overall look

Bald Spots Coverage:

People who are suffering from Alopecia or terminal disease

Professionals:

Actors or performers who regularly make use of wigs

Tailor your product selection strategy in a way that is congruent with your potential prospects. Conduct effective market segmentation to break down your consumers' genders, age groups, and locations.

Content Marketing

Engaging in content marketing can significantly impact the success of your hair extension dropshipping store.

It involves more than just selling products; it's about establishing a brand that connects with your target audience. Blogging is a compelling method to achieve this.

A consistently updated blog can position your store as an authority in hair care and beauty. You can be guided in selecting the perfect extensions, styling suggestions, and maintenance tips. This delivers valuable information to your audience and encourages them to return for more.

Consider content marketing as a means of establishing a community around your brand. Building trust with your audience is achievable by consistently providing valuable and exciting content.

This trust can lead them to choose your brand when they are ready to purchase.  Furthermore, keeping your content updated regularly can enhance your SEO, thus increasing the visibility of your online store to potential customers.

Therefore, whether it's a blog post, a video tutorial, or a how-to guide, each piece of content presents an opportunity to engage people and convert them into loyal customers.

Social Media Marketing

Utilizing social media marketing is crucial for promoting your hair extension dropshipping store.

Your potential customers are active on platforms such as Instagram, Facebook, and TikTok, making these ideal places to display your products.

Considering that hair extensions are primarily visually appealing, showcasing stunning images and videos effectively captures attention. Use social media platforms to post before-and-after images, provide styling guides, and showcase customer feedback.

The important thing is to produce visually appealing and captivating content. Prompt your followers to engage with your posts by posing questions, conducting surveys, or organizing contests.

This type of engagement aids in cultivating a devoted community centered around your brand. Another important tip is to consider leveraging influencers.

Collaborating with popular beauty influencers can significantly boost your brand. These influencers can present your extensions in real-life situations, demonstrating the quality of your products to their followers.

Therefore, whether it's through unpaid posts, sponsored advertisements, or influencer partnerships, social media is the ideal platform for your brand to shine and establish personal connections with customers.

Email Marketing

It is still an ideal contemporary marketing strategy that significantly impacts the promotion of your online store.

Actively engage with your potential prospects via autoresponder, indoctrination, abandoned cart, sales, and re-engagement emails. Email marketing is forever gold, so do not let anyone convince you otherwise! 

SEO

Behind every witty and engaging marketing strategy lies concrete SEO that ensures your message reaches the doorsteps of your target audience.

For this integral reason, SEO is labeled as the backbone of every online business. In simpler words, SEO increases traffic. 

Let's begin by emphasizing keywords. These are the terms and phrases your customers are entering into search engines. Consider what they might be looking for—such as "top hair extensions," "how to install a hair wig," or "cost-effective hair extensions."

Naturally, integrate these keywords into your product descriptions, blog posts, and your website's meta descriptions. However, SEO is not solely about keywords. It also entails optimizing your website's speed, ensuring it's compatible with mobile devices, and creating valuable content people want to read and share.

Backlinks—links from other reputable sites to your store—are equally important. They signal to search engines that your site is reliable and fully operational.

Influencer Marketing

As aforementioned, in social media marketing, influencers play a vital role in bringing their following to your store.

Utilizing influencers in your hair extension dropshipping business can be a potent marketing strategy. Imagine the impact of having a prominent figure with a dedicated following enthusiastically endorsing your products.

This is the essence of influencer marketing—it allows your hair extensions to be presented in a genuine and relatable manner, which fosters trust among potential customers. By collaborating with influencers, you gain access to their audience, which has the potential to broaden your reach significantly.

The key is to identify influencers whose values align with your brand and whose followers are interested in hair and beauty.

Micro-influencers, with their highly engaged communities, can be just as impactful as larger influencers and, at times, even more so due to the personal nature of their recommendations.

Advertising

Advertising can significantly increase the visibility of your hair extension dropshipping store.

Whether your goal is to engage with new clientele or maintain current customers, implementing various advertising methods can effectively support your marketing objectives.

Below are the top four types of advertising styles that can grasp the attention of your potential prospects:

Informative Advertising

Educate your audience about your hair extensions by sharing information on the benefits, materials used, and installation process.

This will help build trust and assist customers in making well-informed decisions. 

Persuasive Advertising

Inspire potential customers to the exceptional value of your hair extensions by creating a "need."

Showcase distinct attributes, feedback from satisfied customers, or exclusive promotions to drive sales.

Emotional Advertising

Showcase the power of your hair extensions to enhance confidence, boost beauty, and ultimately transform one's appearance to establish a deep emotional connection with your audience. Building emotional connections can result in increased brand loyalty and brand image. 

Reminder Advertising

Ensure that your brand stays on customers' minds by providing gentle reminders, particularly for returning customers.

You can achieve this through retargeting ads or promotions that showcase new collections or deals.

Sell More Hair Online

To effectively promote your hair extension dropshipping store, you must equip a comprehensive approach that integrates market research, content marketing, active engagement on social media, targeted email campaigns, SEO optimization, partnerships with influencers, and focused advertising.

By gaining insights into your specific audience and employing these methods, you can establish a strong brand presence and meaningful connections with potential clients. 

The key to success lies in maintaining consistency–  regularly updating all your channels to ensure that your store remains at the forefront of customers' minds.

With commitment and practical strategies, your hair extension dropshipping business has the potential to beat the fierce competition with the help of the Dropship Beauty App.🙌🏾