Understanding the Hair Extension Market: Trends and Opportunities

Time to bring your business to life in a way that’s sure to make you smile from ear to ear?

With a little help from the Dropship Beauty team, your Hair Website will stand out from the crowd for all the right reasons.

To keep you ahead of the curve and truly in the spotlight, we’re going to take a deep dive into the current market trends and emerging opportunities you need to know about.

Just what you want to hear when it’s time to beat out the competition in the hair extension industry.

Let’s dive right in and do this!

Diverse Styles are Big Business right now

Coils, ringlets, and kinky curls may all sound very similar to the uninitiated, but they’re a lifeline for women who want to be able to bring their unique style to the fore.

By continuing to invest in a diverse range of styles that speak to women and sisters from all walks of life, you’ll be able to significantly expand and retain your audience month after month.

It is precisely what you need when you want to be able to secure a steady stream of reliable monthly revenue that will form the bedrock and foundation of your business.

Hair Extensions are all about ease of fit

Women want to know that what they’re treating their crowns to is easy to fit and just as easy to remove. 

Complex weaves that take two hours and require a trip to the salon might be okay for some, but these women are in the minority.

Those who have to juggle work and home life while still battling to maintain a thriving social life will want something they can do themselves in a couple of minutes of mirror time.

Your job is to continually highlight how quick and easy your hair extensions are to fit, all in a way that lets your audience know that quality will never be an afterthought.

Colors continue to evolve and thrive

We’re excited to see a shift toward pastel-inspired colors, with traditional dark browns having increasingly strong and prominent red hues running through them. 

These new colors and shades are all about adding a little extra energy and attitude to your look so that you can set the tone for an entrance that will need no introduction.

Balance things out with matching lipstick or eyeshadow, and you can take it from us; you will really be onto something special!

Edge Control is going to be a Hot Topic

Women who want to be able to fine-tune and perfect their look know that edge control has never mattered more than when you’re wearing extensions.

Grooming those baby hairs and making sure that they frame your face in just the right way is what will help you step out onto the block in a way that is truly inspiring.

The problem for many women is knowing which products to use to make it happen.

If your hair extension business follows the thousands of other successful sellers who use Drop Ship beauty, you’ll have unrestricted access to a diverse range of edge control products.

They really do make for the perfect upsell opportunity.

Lace tint is a lucrative upsell opportunity

Speaking of upselling, have you heard of lace tint?

This handy little product is so lightweight and compact that every woman will be able to fit it into her makeup and cosmetics bag without a worry in the world.

It's ideal when you want to offer a marketable little product that really does sell itself.

In our experience, the best way to do it is by presenting your target market with a few before and after images that show the tint in action.

Redirect them to a store that is kitted out with everything you’ll find in our lace tint inventory, and then sit back and relax while the sales start to fly off the shelves and into your bank account.

Every Woman Wants the Right Lace Glue

Lace glue is another optional extra that is undergoing some transformation right now.

Gone are the days when a woman would buy countless extensions and reach for a bottle of generic lace glue that has been sitting on the side for years and years.

Today, every woman knows that to look and feel her best, she needs to be able to have the perfect product at her fingertips.

Selling a premium range of lace glues is the only way to make this happen and is a great way to show that your store is the only place they ever need to come to.

Influencers have Never Mattered More

No list of trends and opportunities would be complete without a passing mention of influencers.

There’s a growing shift towards micro-influences (those with around 20,000 unique followers) because they have so much more of a personal connection with their audience.

Building a community is a key factor for your Hair Extension Brand.

Going down the micro route is also a lot more scalable and affordable when your marketing and promotional budget is still very much in its infancy.

Premium Quality is the Be-All and End-All

Last but by no means least, we need to finish up with a quick word on quality.

If you want to make sure that your customers always leave happy, you need to be able to offer the very finest hair extensions for a price that is sure to make them smile,
The good news for you is that you’re already in the right place!

Final Thoughts

Your hair extension business is only ever going to be as good as the products you have to offer, and that’s why partnering with a team you can trust will make all the difference.

Here at Dropship Beauty, we have everything you need just a couple of clicks away.

Whether it’s Extensions, Haircare, or other Cosmetics you want to cross-sell and promote, we’re always right here when you need us.

Exactly what you want to hear when it’s time to set the tone for a business that is going to sing out in the streets and stand out online.

Together, we’ve got this!