Building a Community Around Your Hair Extension Brand

If you want to build a hair extension brand that sets you free to live your life, you’ve certainly landed in the right place!

Our guide to building a community around your brand is all about getting things off to the right start so that you can sell without even having to think about exactly what you want to hear when it’s time to elevate your hair extension and lashes business in a way that you simply won’t believe. 

Let’s get things moving! ❤

Create a Niche for Your Hair Extension Brand

Communities come together because they have something in common. 

That’s why you need to have a niche. You could be fast, luxurious, or even just focused on kinky curly hair.

The point is that you have all the freedom in the world to pick your niche.

By choosing something that means something to you that also has the potential to be highly lucrative, you can set the tone from day one. 

Talk Directly to Hair Extension Lovers on TikTok

When was the last time you met your customers in the flesh?

If you’re an e-commerce business, then the chances are you’ve never met anyone. You can knock that problem out of the ring in one swoop by taking to TikTok.

The beauty of the platform is that you can scale your followers so much faster than other media, all while keeping things raw and real like your followers want to see. 

Add Members-Only Hair Extension Deals

You need to give your audience of followers a reason to join you and stick around.

Making sure to offer regular stuff that’s exclusive to followers is a great way to do it.

If you take a look at some social platforms (TikTok is a great example once again), you can find ways to offer subscriptions to exclusive parts of your profile. 

This could be a great way of monetizing a sizable portion of your audience without any heavy lifting on your part. 

Follow Hair Extension Hashtags

Every platform has a tool built into it that allows you to quickly and easily identify the current trending hashtags.

Make sure you follow the ones in the hair extension world, and you’ll know when a particular style goes viral and causes a real stir.

If you see that the whole world is talking about straight hair because they want to get braiding, drop your name into the feed as the place to go. You know it makes sense! 

Host a Hair Extension Webinar

If you have the time and energy, why not go for it? 

A long-form webinar gets people to sign up for your paid membership and shows that you’re doing so much more than simply shipping and selling products.

A webinar is a great way to add plenty of free value by sharing your passion and expertise about the logistics of dropshipping, and it’s something you can also share again after the original broadcast. 

Offer Hair Extension Brand Lightning Deals

Giving your audience a reward for sticking with you through thick and thin is something that is sure to make them smile.

Lightning deals are like little bonuses that combine the power of a sale with the push of social media engagement.

Giving your audience a gentle nudge and a countdown timer will add that little bit of urgency that makes all the difference when you’re looking for engagement. You never know.

You might just find that some of them stay in your shop longer and treat themselves to a few other bits and pieces at full price. Now, that’s what we call marketing! 

Focus on Your Hair Extension Brand’s Presence

We’ve covered a whole host of bright ideas and given you so much to think about.

Now it’s time we took a look at the big picture and made sure you’re not missing anything. If you want to be able to make a difference, you need to have a clear direction.

The focus of your brand is all about how you target your audience — without a clear sense of direction, you may not be speaking their language. 

Your enthusiasm and energy are awesome, and we hope it never fades, but taking stock is something that is so important at this stage.

Asking your friends for feedback on what they think of your store and the message it is giving off is a great way to approach this.

Having the thoughts of real people who know you and what you’re trying to achieve will help you recalibrate if you’re being a bit too broad with your messaging.

Take the feedback seriously, not personally, and you’ll be able to sharpen up your messaging and speak the language of your audience in no time at all. 

Engage with Your Hair Extension Brand Followers

Before we leave you to work your magic, you need to remember the basics.

Audience engagement matters more than ever in 2025 and beyond because it’s the most effective way of driving sales.

Reaching out in a way that is raw and real will allow you to set the tone for a business that is all about helping people.

You want your audience to see hair extensions as something they deserve to have in their lives, and you want them to see you as the helping hand that’s only too happy to make it happen. 

Let People Talk about Your Brand

Staying motivated is what will make a world of difference when you want to make some serious progress in the hair industry.

While all of these tips are going to make a difference, it won’t be an overnight sensation.

The key is to keep at it and learn every step of the way.

You can keep adapting to the changing needs of your audience and mastering the art of outreach. 📣

Once you do that, you’ll be able to build an audience that’s always ready and waiting to hear from you. 

Your business is going to achieve something amazing now that you know how to build your audience. 

Go for it!