How to Stay Competitive in the Hair Extension Market

Want to be able to build a competitive hair extension business that allows you to live the life you have always wanted?

Thought so!

The good news for you is that we’re going to talk you through our top 10 tips on how to stay competitive in the hair extension market. 💪🏿 

It'll enable you to sell more hair care products!

Let’s dive right in! 

Offer the Best Quality Hair Extensions

Quality matters whether you’re selling mink lashes to a loyal customer or a straight hair bundle to someone new.

We’re always here to help with this one, as you would expect, and we’re not going away any time soon!

By using us as your hair supply partner, you can focus on the other top tips we’re about to talk you through, starting with the creative side of things. 

Standout with Branded Hair Extensions

Creating a hair extension business that is competitive is all about standing out in the market.

If you want to be able to set the tone in the right way, make sure that you can pick a color that is both memorable and noticeable.

The balance here is really important because you want people to notice your hair extensions for all the right reasons rather than be put off by a color that feels like it’s clashing. 

Get Hair Extension Customer Reviews

Once you have sold some hair bundles to a customer, what do you do next?

The interesting thing that many hair extension business startups fail to notice is that customers like it when you follow up on their purchases.

It’s a chance to put right anything they’re not quite happy with — a fantastic way to learn — and it’s the perfect time to ask for a review.

Build up your first 100 online customer reviews, and your customers will work overtime as part of your free marketing team.

Exactly what’s needed when it’s all about building a highly competitive hair extension business. 

Build an Audience for Your Hair Extension Business

Giving your customers something for nothing is what will make all the difference when you want to be able to keep them loyal and coming back for more.

We love the idea of free tutorials added to your Instagram Stories or TikTok every couple of days.

If you can keep pumping out content that’s both seasonal and engaging, you’ll be able to build an audience before you know it. Ideal when you want to be a highly competitive brand in a growing market. 

Showcase Hair Extensions on Social Media

Finding an audience and getting them to stick with you is what it’s all about on social media.

The key is to be fun, engaging, and authentic. 

You will no doubt have to do a little trial and error with this type of engagement, and there’s nothing wrong in admitting it.

In fact, knowing that you won’t get everything perfect on day one means your confidence won’t get knocked if you don’t become a viral overnight sensation. 

Being consistent and creative is the best way to approach things when you want to be able to cause a stir and keep building that following every day. 

Start Advertising Your Hair Extension Business

The more you can focus on your audience and get to know what they want from you, the more they are going to engage with what you have to offer.

The most important thing to do here is to remember that less is more.

Your ad budget isn’t a target you have to spend each month — think about it as a strategic investment you’re making every month. 

Testing ads against one another will allow you to quickly fine-tune your approach so that your conversion rate goes through the roof. 

Make Branded Hair Extension Packaging

We’re going to be the first to tell you that putting your brand out there for the world to see is what’s going to make a big difference to your business.

Branded hair packaging is the finishing touch and icing on the cake when you want to be able to stay competitive.

Your customers are going to notice the care and effort you’ve gone to when they hold their new body wave extensions in their hands.

The good news for you is that your bottom line is going to be trending in just the right direction when you do it, too. 

Forge Hair Extension Collaborations

The beauty of collaborating with other businesses and creatives is that you can share the load when it comes to the promotional side of things.

If you can reach out to a couple of micro-influencers that are popular in the specific styles that you sell a lot of, you’ll be onto something special.

Before you know it, you’ve made a sale by allowing someone else to point their audience in your direction. Sounds like the perfect way to get things moving right there! 

Master Hair Extension Customer Services

You can get so far in life with a smile and a kind word that you simply won’t believe the difference it makes.

Hair extensions are one of those stylish luxuries that help women become queens, and that’s why you need to be on top of your game when it comes to pleasantries.

You want to be able to make everyone who shops with you feel welcome, listened to, and accepted by your customer service.

Take your time to fine-tune the language you use and the turns of phrases that you drop in, and everything will start to slot into place.

Buy from a Top Competitor

Last but not least, when was the last time you bought yourself a set of hair extensions?

Whether or not you plan on wearing them, you can learn so much from buying from a couple of your nearest competitors.

By following their custom journey, you can see what their strengths and weak points are. Pay close attention, learn from the experience, and then make changes accordingly for your target audience.

It’s the smart move that no one else out there will be making, and you can think of it as your instant competitive advantage. 💥 

Now that we’ve covered everything you need to know, it’s over to you to get started. 

Good luck!