Dropshipping 101: How to Start a Hair Business

So, you are a hair extension enthusiast who wants to take on the mantle of entrepreneurship.

You want to build a full-fledged online hair extension business that drives immense profits and emboldens you to elevate your startup to the same pedestal as premium hair extension brands.

If that's the blueprint of success in your mind, you have come to the right place.

Commencing a hair extension business with dropshipping is no easy feat; however, with the ideal starting guidelines, pragmatic thinking, and a pinch of wisdom, you can rocket the chances of success in a way that exceeds expectations.

Dropship Beauty has helped entrepreneurs seeking to start a hair business online with Dropshipping since 2016!❤️‍🔥

Its purpose is to set you on the correct path and ensure a smooth journey toward accomplishing your future business milestones and succeed with your hair business.

Brand Name and Logo

It all starts with brainstorming an identity. Your brand name and a clean logo design help conjure that identity.

Believe it or not, both of these aspects can help convey the brand voice of an online business when a prospect lands on your online store for the first time.

This year, the ongoing aesthetic trends revolve heavily around minimalist approaches.

The name of your hair extension business needs to be concise, catchy, and stand out from your competitors' businesses. For instance, "Radiant Locks." It is short; the word locks refers to hair extensions, and the word radiant symbolizes the product's quality.

Similarly, a professionally designed business logo goes a long way in securing potential customers. A sleek and minimalistic logo can give your entire online store a premium look. Hire a skilled logo designer to help you achieve the desired results.

In-Depth Market Research

Meticulous market research is the backbone of every business, whether online or offline.

Diving blindly into a market you aren't fully aware of can set you back months or even years. Therefore, there should be thorough research on the four Cs of marketing:

• Customer
• Cost
• Convenience
• Communication

Know Your Customer Persona

Understand your market segmentation. Implementing this would help you dial down to the people interested in buying your products. From their gender to their age and personal needs.

Once you complete market segmentation, you can proceed to product hunting.

A trusted product-hunting tool would help you observe current hair extension market trends and understand which types of hair extensions are in greater demand, along with their price points.

Pricing Your Products

As a starting brand, never oversell and undersell. Either way, potential customers will become skeptical. It's best to start with competitive pricing.

If you feel that your prospects are price-conscious, perhaps you can recalibrate the prices more to their liking. Selling at a very low price is a greed of its own.

It undermines the quality of the product in the eyes of customers before they have even tried it. Price strategically and honestly to achieve the best sales.

Convenience of Dropshipping

This speaks both to you and your customers. Hence, convenience, in this case, relates to finding the best hair dropshipping vendor. The success of your dropshipping business depends on having good suppliers who sell reliable quality products at competitive prices and ship them in reliably.

To find these ideal suppliers, there are several online marketplaces like AliExpress, Alibaba, and DHgate, which have hair extension suppliers who advertise their products there.

But if you settle with Dropship Beauty, you will be getting your products within the USA, which means less shipping time and costs and access to more than 200 hair extensions and wigs made with premium human hair.

Communication & Creating Content

Hire a talented copywriter who'll write scroll-stopping production descriptions for you. Clear and concise product descriptions for your hair extensions will be your way of communicating with your customers.

The copy should be able to convey the following things to the customer:

• The Product's Necessary Description
• Product's Cons
• Product Specifications
• SEO Implementation

Your store's response time should be quick if the customer wants to contact you via private message. The person or people handling it should have good communication skills.

Monitoring Business Performance

Watch over your business and tweak it. Be sure to track your business's progress and adjust as necessary for better efficiency or profitability.

This is absolutely vital if you do not wish for sales to stagnate. Here's what you can do to leave no stone unturned.

Tracking Metrics

Download sales tracking software to recognize your best-selling products.

Analyzing sales data lets you track what's flying out and collecting dust.

Collect and Apply Customer Feedback

Find opportunities to improve your products and service by getting honest customer responses. It takes a myriad of positive reviews to build a business, but only a few negative ones can bring it down.

Therefore, pay heed to the suggestions and areas of improvement conveyed by the customer in feedback.

Website Analytics

Website traffic, bounce, and conversion rates via tools like Google Analytics. If any area of your website is doing poorly, hire an appropriate professional.

Optimizing Your Business

If a marketing strategy works out for you, do not sit on it forever. The trends are forever changing.

Keep your marketing strategies flexible to an ever-changing market. Apply various marketing strategies to know the best approach for your business practice.

Enhance Product Listings

Change images, descriptions, and pages (if available) to keep the product listings fresh.

Diversify Your Product Line

If your customers ask for a certain product, give them what they want and add new products to match demand.

Your bestseller will continue bringing profits, but that shouldn't stop you from expanding your product portfolio.

In the case of hair extensions, your store's collection should include different styles to suit everyone's preferences.

Ready to Start Selling Hair with Dropshipping?

Launching a hair extension business through dropshipping comes with its own set of challenges and rewards.

Building a strong brand identity with a distinct name and logo is crucial for success, as is conducting in-depth market research to understand the target audience and competitive pricing.

To ensure product quality and timely delivery, it's important to select trustworthy suppliers from well-known online marketplaces and dropshipping directories.

Using compelling product descriptions to highlight value and monitoring business performance with sales tracking software and website analytics are essential.

Key strategies for success include:

• Remaining adaptable in marketing strategies.
• Regularly updating product listings.
• Expanding the product line based on customer feedback and market demands.

By staying customer-focused and flexible, a dropshipping venture in hair extensions can achieve remarkable success through dedication, strategic planning, and continuous improvement. Best of luck in your endeavors!🤞🏿

Install the Dropship Beauty App to your Shopify store right now!